Harvey & John worked with film director James Frost to develop a variety of concepts for Nike’s Human Printing Press.
Istanbul is a city of fanatical sports fans but moving, playing and training aren’t high on the agenda. To change this Nike needs to motivate them to get moving and show that sport isn’t just for professionals. That’s where The Human Printing Press comes in.
The giant press was designed and built to capture the movement of athletes and transfer them onto the page, ultimately creating a series of totally unique ‘Made by Movement’ posters that the youth of Istanbul will do anything to get their hands on.